From these you developed a visual writing system to help communicate information about that activity.
You then used the pictographs, along with limited photography and words, to express an informative statement regarding the activity.
Next, using your activity research and visual writing system as a basis, you designed an identity for an organization tied to the activity.
This activity-related organization has a relationship with a particular group of people who are also interested in, or involved with the same activity. The organization might produce a product, or offer a service, or provide an environment of which this particular group of people would benefit from.
These people are therefore a significant audience for the organization to communicate to.
The next phase of your semester-long design project is to research, write, and design a persona of the significant audience for your activity organization.
Once you have determined the persona, you will then create a visual expression of the contrived individual a a cubist portrait - from both analytical (physical), and well as a synthetic (semantic) points of view.
The finished persona is due Tuesday, March 10th.
The finished cubist portrait of the person is due Tuesday, March 17th.
Post your process, along with the persona, and the cubist portrait, on your individual blog.
Also print out and hang them on the crit wall the day they are due by the beginning of class.
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Personas
Here is a template you can use for your personsa that may be found at Milanote.com:
Other examples of persona templates may also be found on Google:
More in-depth information on Buyer Personas from Kristin Lind at IMpactbnd.com:
Buyer personas are developed using real answers from real buyers and are validated by thorough research. They are used to help business owners navigate the landscape of their ideal customer. These fictional characters are not merely a description of your buyer, but rather they are a collection of valuable insights into your buyers that you can use to help get to know your audience, improve your marketing strategies and create better content.
Every organization needs personas for their marketing and communication efforts to be successful. Personas can come in all different shapes and sizes. Here are a few examples of really great personas to help you learn how to it do right for your organization.
Rachel, the Stay-at-home Mom
In the example below, from a real estate company, you see that it does not take a lot of words to convey what is important to Rachel. In the few short blubs outlined here, you can quickly and easily gather that she is short on time, on a budget, and in need of a simple solution, fast.
What I like about this format is that it’s simple, clean, and all on one page -- yet still does its job. When developing your buyer personas, capturing insights like their personal background, lifestyle, and challenges/pain points will allow you to really get a sense of what the persona needs and wants when looking for your product or solution. Another thing that struck me about this example is the use of a really great lifestyle photo. Without even reading the copy on the page, I can see that Rachel is a young married woman, with small children. Using photos as part of your buyer personas provides a way for you (and your team) to visualize your prospect and remember who you are speaking to when writing marketing copy, selecting blog topics, and/or developing campaigns. This is a great buyer persona example in my opinion because the bullet points make the data easy to read and remember, the separate sections allow you to quickly find insight without a ton of reading, and the one-page format keeps everything concise.
Student Sarah
This is a great example of digging deep and doing the research to fully understand your customers. It's another one-page design using bullets, but this one is jam-packed with important details into Sarah’s life. It covers her background and needs as well as her fears, worries, hopes, and dreams. It even discusses her influences and brand affinities. Including the details mentioned above provides a deeper insight to who “Sarah” is and what she might be thinking about throughout her buying process. As a marketer, knowing and understanding these details can lead to some creative and out-of-the-box campaign ideas. In addition to a more detailed approach, this persona format also includes a quote describing the persona’s pain points. Pulling the words of an actual customer into the persona is a great way to humanize it and also remind you what is most important to that target audience. It also gives you specific words that you know will resonate with your audience.
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Here are some additional links to more online videos explaining Personas.
A quick Overview of Personas
https://www.youtube.com/watch?v=W1kw5xK1C30
An article with a short video on the Process of Creating Marketing Persona
https://www.elegantthemes.com/blog/marketing/personas
An in-depth video on Personas for Marketing & UX Experience
https://www.youtube.com/watch?v=u44pBnAn7cM
