• Object Poster Messaging, and/or a
• Constructivist Message approach,
or both, to create effective visual communication.
These examples are similar to what is expected for the P5 - Ad Campaign Project.
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Object Poster Messaging Approach
This design strategy evolved overtime, from Lucien Bernhard’s Sachplakat style, into a highly effective contemporary visual communication approach used by most advertising agency design groups today.
The design ideology juxtaposes and/or integrates, a distinct image with a particular word or phrase, to visually express and conceptually imply a unique positioning of the service or product that you are advertising.
Theory-wise, the approach utilizes a semiotic transfer of signification between the word and image to conceptualize and position a message in a particular way in a viewer’s mind.
Note the use of a simple image and word, how they are visually composed, and how they influence each other in the messaging.
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These advertising examples include the project brief because as designers, we need to know “who’s doing the talking, what they want to say, and who they are talking to,” before we can create effective visual design.
If you have not written a brief for your Ad Campaign, please do so, and then design to it.
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More:
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This design strategy evolved, from Rodchenko’s propogandist political posters, into the International Constructivst approach of the Bauhaus. The design approach traveled crossed the ocean to America and influenced Lester Beall, then spread world-wide as contemporary graphic designers today use it to create visually compelling and effective graphic communication today.
This design ideology uses a collage approach to construct messages, juxtaposing a collection signifying images, symbols, colors, shapes, textures and graphic communicators, into a distinct total image.
Then, like the Object Poster Message Approach, the composite image is “Typophoto-ed” or integrated with a particular word or phrase. This design approach also visually expresses and conceptually implies a unique positioning of the service or product that the message is promoting.
Theory-wise, the approach also utilizes a semiotic transfer of signification between the word and image to conceptualize and position a message in a particular way in a viewer’s mind, but it takes visual communication a step further and begins to create a messaging context for more in-depth communication.
Note the configuration of various images, symbols, including a background, the integration of image and type, how the elements are composed, and how they influence each other in the messaging.
This design approach is literally and conceptually the construction of a message.
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Most of the following examples are Music Album Covers and Postage Stamps,
but the messaging approach is still the same you need to use for one of your P5 Ads.
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These are hybrid approach design examples:
